Forget about your neighbor "the Jones'"; it's all about Keeping up with Apple now. Their desire to constantly and rapidly change the world of technology has made it almost impossible [for me] to keep up.
I have the iPhone 5s which is only a year old, and now there's already two different new models that have come out since then. It feels like everytime I upgrade, something even bigger and better and newer comes into play just moments after, and all of the sudden my skimpy little iPhone 5s is irrelevant. Of course this ideal makes complete sense as a part of the American ideal that constant persistence and improvement by working hard will pay off in the end. If you follow this path, it will lead you to success and riches. This mindset has been cemented into the brains of Americans and then applied to basically the entire country.
The most recent technology craze has been the apple watch, but I sincerely don't see the point. Yes, it's obviously cool, very sleek looking, and has got some awesome "techy" features like sending someone your heartbeat or even just having everything at the swipe of your finger tip. My question though, is what purpose does it serve? If you have to have your iPhone with you when you use the watch anyway, doesn't that defeat the purpose of the whole watch, hands free, shpeel anyway? I respect apple and a lot of their products, but to me the apple watch seems like a luxury that is allowing for us to have even shorter more reserved encounters with one another.