In the world of sports, ballet has always been ignored as a "candidate", until recently. A few months ago, Under Armour came out with a brand new campaign and slogan, "I will what I want." (Below is their new advertisement with New York City Ballet's soloist Misty Copeland.)
Under Armour has developed a much greater understanding, and respect for ballet than any mainstream athletic company I've ever seen. Dance, ballet specifically, has been poorly misunderstood by the "non-dancers" of our society; they see dance as a heavily feminine activity that we do for fun.
I disagree with Brittany Kottler, who wrote the article Ballet is an Art, Not a Sport, because she says "Ballet itself is not a competitive sport; it's an art." Why can't it be both?
Not only are dancers competitive among each other, but even dance companies are competing to achieve the highest rankings, and to always come up with the best new and exciting ideas, so to say ballet isn't competitive would be false. As a dancer myself, I speak for many when I say that ballet is incredibly demanding both physically and mentally, its competitive, and highly time consuming. But above all else, ballet is beautiful, and the moment you step out on stage everything else is forgotten.
I feel as though Under Armour truly captured the intensity and strength that pertains to ballet, not sugar-coating their message to keep doing what you love, no matter how hard it may be.